customer past by your booth and do not enter

[suktexas]

i am still try and error with my products. so, sometimes i change the display by moving bracelet to the front and sometimes i move the necklace to the front, and the only products this year i have not tried to put them out in the front was my handmade earrings. it is because 90% - 95% customer past by the booth and only look at the front table and never enter booth. it happen in AZ Quartzsite or AZ Mesa.

how can you attract more people to go in your booth to look? i know only "looky" look is not good, but without look, how can they have the impulse to buy?

[traveler]

I LOVE the lookers that stand about 4 feet from your booth and stare. If you DARE to even smile or say HI, they put their tail between their legs and run like you just propositioned them.
Or the ones you hear as they walk off saying, Oh they didn't have (fill in the blank). When in fact the next box over would have had 6 varieties.
Gotta love people sometimes!

[davejs]

Apr 6, 2010 17:45:42 GMT -5 traveler said:

I LOVE the lookers that stand about 4 feet from your booth and stare. If you DARE to even smile or say HI, they put their tail between their legs and run like you just propositioned them.
Or the ones you hear as they walk off saying, Oh they didn't have (fill in the blank). When in fact the next box over would have had 6 varieties.
Gotta love people sometimes!

Oh, do you have that in green? No, I'm sorry. I justhave it in black, brown, orange, yellow, purple, pink and cream.

[traveler]

& as far as booth set up goes. I am still in the "Maybe this will work better" stage. 5 venues I've been outdoors, 1 venue I am 10X20 under the bleachers, 1 venue has been a 8X8. Sometimes I bring the Hollywood stuff, other times it's mainly tractor and car stuff. I have to pick when I have a space too small for everything. (& just not enough strength to set it all up for a single show.

[susien]

Seems like I change my set up each time I do a show. The only thing that remains the same is I leave the front basically clear. I have a 2 foot table on each side, which leaves the opening at least 6 feet wide. A friend that does jewelry moves her tables in and has them walk around with her setting in the middle. You have to adapt for the space and see what set up works for you. I do know that a walk aroud (front and both sides) would never work for me but it is perfect for her needs.

Susie

[suktexas]

Thanks for all input!

i have one lady in Quartzsite, she suggest me to put those items where no one has in front and then the rest of the common items to the back. i think this work for me better.

if your booth only has 10 ft frontage, it will take 5 steps and customer can walk by and totally miss your booth. so we have to attract their attension to stop and browse and look. i do know that this is an art, and need a lot of trial and error.

every market the customers are different. i see in Quartzsite, people seem to like to browse on the open tables and continue, and most of them do not go inside the tent much unless you have 3 booths or more. the one booth people in Quartzsite like to put all their items in 14 foot they have.

[traveler]

& I just got the contracts in for 3 shows I want to do, and 2 are 10X8.. and 1 is 25X10. I just bowed my head! MORE designs to configure!

Something bright, eye catching and ~nearly~ "cluttered" (would "layered" be the word) seems to get people to stop. I pile small pill tins in an ice bucket and people paw through them. If it is too girlie, men don't seem to be interested, so my main table has been John Deere stuff. What I notice is the women will stop and pick up the salt shakers, and the men stop lng enough to take interest in the MAN stuff. Signs, switch plates.... lanterns. I'd have to say in my line, that MAN stuff ranks the top 20-25 items. I'll sell 5 Chevy signs to 1 champagne or toiletry sign.
If I am doing a Car/tractor/gun/ show, I certainy face the stuff people are psyched out on, to get their attention.
SOMTIMES... I have found that the BIGGEST stopper is to do something that catches them &... well... "insults or insences" the loyal die hard. For example... put a Pepsi Salt shaker in my Coke Display, or a Farmall sign hung with my John Deere, or a Dodge Sign with my Chevy display.
When they stop and say that it is sacraligeous to put them together, I say, "well, you can buy (your brand) and get it out of it's misery."

[bigdog]

A big event occurred in my new venture. I was displaying my wares in cardboard boxes. Yes, that's right. I started out on the cheap buying things to sell at estate sales etc. ought stuff but had no money for display bins. Funny the customers didn't seem to notice. They flocked to my old cook books and other stuff. Recently, I bought plastic bins so now my displays have the class of plastic. Can't wait until I can move up to glass. Who knows maybe a store after that.

[bigdog]

By the way. Great advice Paula. I liked your comments and will use some them.